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Google’s second antitrust trial could help shape the future of online ads

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Yes, you’re correct. The trial brought against Google by a consortium of state attorneys general led by Texas, accuses the tech giant of anti-competitive practices in its online advertising business. Google, known for its industry-dominating Ad-Tech tools, is facing allegations of monopolistic behavior.

If Google loses the case, the company may be required to restructure its ad business or open it up to more competition. Such outcomes could help small and mid-sized businesses compete more effectively in the online ad

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